#010: Craft a World-Class Company Slogan

Read Time: 3 min

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Capturing a brand’s essence in a handful of words is both an art and a science.

A memorable slogan can set the tone for a company, encapsulate its mission, and resonate with consumers in a way that transcends mere advertising.

Just think about some of the greatest, and most memorable slogans that exist today.

• Nike: “Just Do It.”
• McDonald’s: “I’m Lovin’ It.”
• Coca-Cola: “Open Happiness.”
• Apple: “Think Different.”
• Dunkin’ Donuts: “America Runs on Dunkin’.”
• De Beers: “A Diamond Is Forever.”
• KFC: “Finger Lickin’ Good.”
• M&M’s: “Melts in Your Mouth, Not in Your Hand.”
• MasterCard: “There are some things money can’t buy. For everything else, there’s MasterCard.”
• BMW: “The Ultimate Driving Machine.”
• Burger King: “Have It Your Way.”
• L’Oreal: “Because You’re Worth It.”
• Verizon: “Can You Hear Me Now?”
• Gillette: “The Best a Man Can Get.”
• Adidas: “Impossible Is Nothing.”
• Porsche: “There is No Substitute.”
• FedEx: “When it absolutely, positively has to be there overnight.”
• Maybelline: “Maybe she’s born with it. Maybe it’s Maybelline.”

These powerful catchphrases have become part of our everyday language, seeping into our collective consciousness and shaping the way we perceive and interact with the brands they represent.

You may not be the next Nike or Porsche, but having a memorable slogan and brand identity can help elevate your organization in any market, no matter the size.

However, crafting taglines like these is no small feat.

But with ChatGPT, we can simplify the slogan creation process, adding some flair to our branding efforts.

Prompt Prerequsities

One of my favorite ways to build prompts is to train ChatGPT first by feeding it examples.

Here’s what we need for this prompt:

• ChatGPT-4 Plus Account ($20/mth)
• Enable “Browse with Bing”

• Find slogans you want to use for inspiration (ask GPT or copy and paste your own)
• Your website link (so ChatGPT can learn about you)
• Any details about the style and tone of the slogan

The Prompt

This will be a multi-step prompt chain.

Prompt #1: Get Example Slogans

Give me a list of the best slogans from top companies in history

Output:

Prompt #2: Generate the Slogan for [Company]

Note: I am going to use a real example based on a recent conversation I had with a client. I will remove their name, but for the purposes of this example, we are going to create a slogan for a private school that offers a bilingual education in French and English.

Great. Now I want you to act as a branding expert who has worked on brand marketing and slogans for the world’s most successful companies. Use those slogans as inspiration to create a slogan for the [COMPANY NAME, https://yourwebsite.com]

The emphasis should be around how a bilingual school can help prepare students for success in the real world and sets them up for success.

The slogan needs to be short, catchy and memorable, just like the examples I provided

Output:

And there we have it.

How did you like this prompt? Let me know in the comments below!

Happy prompting!

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