My Toolkit
My Favorite Marketing, Lead Gen, Productivity and AI Tools
NOTE: Of course, some links on this page are affiliate links. That means I earn money if you buy through my link. This in no way affects my suggestions. I only recommend products I know, love, and trust.
SITE BUILDING TOOLS
Website & Conversion Optimization Software
Click Funnels
My favorite landing page and funnel creator. We use Click Funnels for almost all client landing pages. There is simply no better tool for building easy-to-use sales funnels, webinar pages, and so much more!
Divi WordPress Theme
I’ve built many sites and used almost every website builder out there. Divi, by far, blows them all away It offers an effortless drag-n-drop editor (I hate coding) and it comes with hundreds of pre-built layouts to use for building beautiful pages in minutes.
Optinmonster
OptinMonster is my go-to choice for lead generation and conversion optimization. We utilize OptinMonster for practically all our clients due to its unparalleled ability to create stunning pop-ups, tailored opt-in forms, and high-converting exit-intent lightboxes. There’s simply no better software for skyrocketing your email list, engaging visitors, and converting browsers into leads in an instant!
ActiveCampaign
ActiveCampaign is my absolute favorite when it comes to email marketing and automation. We rely on ActiveCampaign for all our client email campaigns. There are a lot of email marketing and CRM platforms out there with all different bells and whistles. But with ActiveCampaign, you get all the mission-critical features at a fraction of the price compared to the others out there.
Mighty Networks
Mighty Networks is my preferred platform for community building and engagement. We leverage Mighty Networks for all our community-based projects, due to its superior ability to connect members, create engaging content, and host virtual events all under one platform. If you are looking for a more professional version of free Facebook and LinkedIn groups, Mighty Networks is a fantastic option (especially if you want to offer a paid membership option).
Outgrow
Outgrow.co is my top pick for interactive content creation and lead generation. We use Outgrow.co extensively across our client projects to craft compelling quizzes, calculators, and assessments that boost engagement like no other. There’s simply no match for Outgrow.co when you’re looking to transform your static content into dynamic, interactive experiences that supercharge lead capture!
SEMrush
SEMrush is my go-to tool for SEO and keyword research. We depend on SEMrush for all our client projects, utilizing its extensive suite of tools for keyword research, competitor analysis, and site audits. One of my favorite tools is the Keyword Magic tool. It allows us to uncover a vast array of keywords, including long-tail keywords, question keywords, and related keywords, all organized in a comprehensive and easy-to-navigate table.
Artificial Intelligence Tools
A.I. & Automation
ChatGPT
ChatGPT has taken over the world and if you are not using it, you are losing ground to your competitors. Think of ChatGPT as your own free (or $20/mth) digital intern. When used right, ChatGPT can save you up to 10 hours per week helping you execute mission-critical marketing and sales tasks. Check out my AI for Marketing newsletter to stay on the
Jasper AI
Jasper.ai is my other AI companion for content creation. I use Jasper for almost all of my content production needs, from blog posts to social media. But it’s the new Jasper Campaigns feature that has me hooked – it’s a game changer. With one brief, it creates end-to-end marketing campaigns, eliminating the need for tedious planning and execution. No other AI tool makes content creation and marketing as effortless and effective!
Zapier
There’s no better automation and time-saving tool than Zapier. It’s the workhorse behind my business operations, connecting and automating almost all of my apps and software. Everyone should be using Zapier.
Descript
I’ve never seen anything like Descript when it comes to audio and video editing. You can edit audio and video files just like a text document, saving me countless hours. It’s great for repurposing and formating video content so you look like a pro with your social media video content. You just need to see it for yourself. Sign up for a free account and start playing with the video and text editor. You will be blown away.
Productivity Tools
Team and Personal Productivity
Monday.com
Monday.com is our lifeline for project and client campaign management. We use it religiously within our company to keep track of all our work. With its customizable workflows and intuitive interface, it makes coordinating tasks and tracking project progress a breeze. I can’t imagine managing our client campaigns without it. Monday.com truly is the ultimate tool for maintaining organization and enhancing collaboration in our day-to-day operations!
Notion
I’ve tried all sorts of notetaking and task management tools. What ended up happening was my notes, and swipe files, and folders, would be all over the place across various platforms. Notion solves that. It’s my all-in-one workspace for notes, tasks, swipe files, ideation, and so much more. Notion.so has truly revolutionized the way I work. It’s more than just a tool – it’s an extension of my thought process!
Habit Nest Daily Planner
The Habit Nest Daily Planner is my secret weapon for personal productivity and goal achievement. It’s not just a planner, but a guide that helps me cultivate positive habits and keep track of my daily progress. I love its structured layout that prompts reflection and encourages consistent action towards my goals. With the Habit Nest Daily Planner, I am more organized, more focused, and achieving more than I ever thought possible.
Social Media Tools
Social Posting, Analytics, and Design
Canva
Canva is my number one tool for all my graphic design needs. Despite not being a graphic designer, I use Canva for all my social media posts and advertising campaigns, and the results are always stellar. There’s no need to learn coding or fancy tricks. Canva has a great drag-and-drop interface and done-for-you templates that make anyone, even non-designers like me, look like a pro in the world of visuals!
Metricool
Metricool is my ultimate solution for social media and online advertising analytics. I am not a data scientist, yet Metricool makes it easy for me to track and analyze my social media and advertising metrics. Metricool makes it effortlessly simple to understand performance, fine-tune strategies, and drive impressive results. There’s no more user-friendly tool for getting on top of your social media data!
VidIQ
I am just beginning to grow my personal YouTube channel, but I’ve used VidIQ to help clients uncover keyword recommendations, YouTube SEO scores, competitor analysis and actionable insights, optimize content, increase views, and grow subscribers. This is the tool that all the big YouTubers use and I am looking forward to growing my channel with VidIQ as well.
Repurpose.io
Repurpose.io is my favorite tool for maximizing my client’s content’s reach across multiple platforms. Repurpose.io enables us to effortlessly transform podcasts, videos, and blog posts into different content types suitable for various platforms. With its automated workflows and platform-specific formatting, Repurpose.io simplifies the process of reaching a wider audience without any extra effort. There’s no tool more effective for making your content work harder for you!