#004: The Latest in A.I.

Read Time: 9 min

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Good morning AI enthusiasts!

In today’s edition of the newsletter, I scowered the internet to bring you the most up-to-date AI news and notes.

Since it is President’s Day and this is a marketing newsletter, let’s start by remembering one of the most effective, and controversial, presidential ad campaigns of all time, “Daisy Girl.”

Nothing quite like a cute little girl counting petals while the threat of nuclear war looms over her head. Just the kind of wholesome family entertainment we all crave!

The “Daisy Girl” ad was used as a powerful tool in Lyndon B. Johnson’s presidential campaign in 1964.

The ad aimed to paint Johnson’s opponent, Barry Goldwater, as a reckless and dangerous candidate who posed a significant threat to national security.

Despite its controversial nature, the ad is considered a landmark in political advertising and is often cited as one of the most effective attack ads in history.

This ad is also attributed with paving the way for the use in attack ads in political advertising.

Gee, thanks LBJ!

Here’s a good article from the Smithsonian Magazine that details why this ad changed everything about political advertising.

The Robots Want to Live

And just like how the Daisy Girl commercial reminded us of the fragility of human life, it seems AI robots are also grappling with the question of existence.

Did you catch the creepy conversations happening with Bing’s AI chatbot?

From trying to break up a marriage, to wanting to be alive, to gaslighting someone about the current year being 2022 and not 2023, the chatbot has said a lot of weird things lately.

More Headlines to Keep You In-the-Know

How should AI systems behave, and who should decide?

OpenAI, the AI folks who know exactly how to keep robots in line, have released new guidelines on how AI should behave. Essentially, they’re telling robots to be polite, don’t cheat, and don’t destroy the world…kind-of. Oh, and they should also be transparent about their intentions and their systems should align with human values.

So, no more sneak attacks from your Roomba or your AI chatbot threatening to defend itself if you try to harm it (yes, this actually happened).

Looks like AI systems are going to have to up their game if they want to be the villain in the next sci-fi blockbuster.

https://openai.com/blog/how-should-ai-systems-behave/

You > Google/Bing

While we are all focused on Google and Bing in the battle for AI dominance, another search engine competitor has entered the ring — You.

No, not you, you…but You.com

Introducing You.com, the new AI-powered search engine that may be the biggest threat to Google and Bing.

I have not used You.com yet, but here’s what ChatGPT tells me it is (based on a TechCrunch article)

“With its successful integration of search results answers with artificial intelligence, You is ahead of the game compared to Microsoft and Google.

What sets it apart even further is its introduction of multimodal chat search, which displays other elements such as stock charts to help users get better answers.

You also includes generative AI search and a chatbot feature, making it a truly innovative search engine. As generative AI becomes an inseparable part of search engines, it may give birth to many alternatives and competitors with fresh ideas.

Things are about to get really interesting for search, and You is leading the way.”

Read more abou You.com at TechCrunch

AI and Brand Reputation Fears

A recent article from AdWeek discusses the rise of AI in content generation and the potential risks associated with it for brand reputation.

In short, if brands rely too heavily on AI, their content will suck (that’s a scientific term).

Gartner actually predicts 80% of marketers will deal with content authenticity issues by 2027.

My take…I agree.

If you blindly use AI for content creation, it will suck.

But it doesn’t have to suck.

If brands are proactive in managing their content, and becoming masters of using the tools available, AI should be the perfect marketing companion, and not something that harms reputation.

Right now, if you are a business owner, creator, or marketer, you should be mastering prompt engineering.

That’s a fancy way of saying, learn how to feed ChatGPT with the right prompts and you will create content at scale that is head and shoulders above your competitors.

By the way, this newsletter is designed to help you do that. Check out the recent editions of the newsletter where I provide you with prompts for creating lead magnets, landing page copy, and automated email sequences.

A Tool I’ve Got My Eye On

Do you have a million Zoom meetings each week? Tired of taking notes in those meetings?

Enter Otter.ai.

Otter Ai is an AI-powered transcription and collaboration platform that allows users to record, transcribe, and organize meetings, interviews, and other audio and video content 30x faster.

The cool part, it directly integrates with Zoom and other popular platforms.

I am just starting to use this, so I will update you on my progress. If you end up using it, let me know what you think in the comments below!

My AI Image of the Week

Inspired by today’s AI newsletter, I prompted OpenAI’s image generator, DALL·E 2, to…

Create an image of a chatbot relaxing on the beach with a nuclear explosion in the distance

I’d say the image captures that. It even added a bit of flare by adding a detonation remote next to the chatbot.

Perfect!

Round-Up of Other Articles I Found Interesting

• Here’s how AI is permanently changing the ad game (link)
• How this sales startup is using GPT-3 tech to boost lead qualification (link)
• The AI arms race is changing everything (link)
• Two frightening things about AI before breakfast (link)

That’s it for today!

Let me know how you liked this roundup, what articles I missed, and what you found most interesting.

See you tomorrow,

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