#006: The Perfect Lead Magnet Welcome Email

Read Time: 8 min

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The Lead Magnet Welcome Email

In the digital marketing landscape, the perfect lead magnet can be a game-changer.

It’s a powerful tool that can draw in potential customers, enticing them with a promise of value.

(Click here if you want to learn how to create a lead magnet in 7 minutes)

But what happens after they’ve taken the bait? That’s where the welcome email comes into play.

Often overlooked, the welcome email is a crucial part of a lead magnet campaign. It’s not just a formality or a simple ‘hello’.

It’s your golden opportunity to make a lasting first impression, to start a meaningful conversation, and to begin building a loyal, engaged community around your brand.

In today’s edition of the newsletter, I’ll help provide you with a prompt so that you can create the pefect welcome email in less than 5 minutes.

About the Prompt Style

The Lead Magnet Welcome Email template is crafted with an understanding of psychological triggers and audience engagement techniques, drawing from years of email marketing experience.

The tone is casual and conversational, helping your audience feel like they’re engaging with a friend rather than a faceless entity.

Whether your business is in e-commerce, SaaS, education, digital marketing, coaching, or any other sector where nurturing leads is essential, this template will help you stand out and foster meaningful connections with your audience.

It will differentiate your brand from the masses of cold, impersonal emails your subscribers are used to getting, and help you start building a thriving online community.

When To Use It

Use this email the moment someone opts into your email list via a lead magnet offer. This crucial point of contact, when they’ve shown interest and trust in you, is the perfect opportunity to set the stage for a long-lasting, profitable relationship.

Here’s the prompt to do just that…

The Prompt

As a note, this prompt is geared towards businesses/individuals who are selling consulting services. If some of this copy doesn’t apply, just delete or adjust for your business.

Copy and paste the following prompt into ChatGPT:

You are an expert copywriter, I am going to give you a welcome email template that is sent to anyone who downloads a lead magnet titled, “[ENTER LEAD MAGNET TITLE].”

Here’s the email template:

“Subject: Unlock your access to [Your Offer]

Hey,

First and foremost, I want to thank you for entrusting me with your email address. I understand that there are countless marketers who demand your subscription only to flood your inbox with mediocre content. But rest assured, this isn’t one of those lists. And over the next few days, I’ll prove it to you.

I’m about to give you the link to your [Specific Promise/Freebie], but before that, let’s set some ground rules.

Over the next few days, I’ll be sending you emails daily. Here’s just a small peek at what you’ll learn:

How to [Benefit 1].

The secret formula for [Benefit 2].

My unconventional strategy to [Benefit 3].

The underrated trick to [Benefit 4].

I can’t wait to share this valuable content with you. And as I’ve said before, it’s different from anything else you’ve come across.

Why is it different? Why should you listen to me?

Well, most [Your Profession] teach [Your Topic] without actually practicing it. They don’t live the daily grind of [Specific Task Related to Your Topic].

I do.

This is where I may sound a bit “boastful,” but it’s crucial to tell you about my background so you know I’m someone who knows their stuff.

I’ve worked in diverse niches from [Niche 1], [Niche 2], to [Niche 3], and many more.

Over the years, I’ve [Specific Achievement 1], [Specific Achievement 2], and [Specific Achievement 3]. I’ve used my own techniques to achieve [Specific Personal Success]. Now, I charge [Your Pricing] when I consult clients.

I’ve generated over [$ Amount] in sales online, and now I want to share how I achieved that success.

Before we deep dive into all the exciting stuff, make sure you download your [Specific Promise/Freebie] and start leveraging it right away.

[Link to Freebie/Offer]

I recommend setting aside some time now to go through it and start applying it.

I’m certain you’ll be impressed with the results.

Starting tomorrow, we’ll delve into the juicy details.

For now, I have one small request. Could you quickly hit “reply” and tell me what your #1 challenge is with [Your Topic]?

I read every response, and it helps me tailor the content to suit your needs.

Your answer could be as short as one sentence or a detailed account.

Just take a few moments to do that now. (Doing so also improves email deliverability, so there’s a quick secret for you.)

Talk soon,

[Your Name] “The [Nickname relating to your field]”

P.S. If you’re ready to upgrade your [Your Topic] game, you can check out my [Product/Service] here.”

Now, I want you to write the welcome email in the following style. Make the email casual, with a conversational tone and rich with personal anecdotes, evidence of the writer’s experience, and promises of exclusive knowledge to be shared. It has a strong emphasis on credibility building, demonstrated through the writer’s past successes and commitment to helping the reader improve their own results. The writing style is a mix of casual language, humor, and directness.

Example Output

Here’s an example ChatGPT-4 output using the prompt above for a lead magnet titled, “How to Use ChatGPT to 10x Your Content Production.”

Subject: Ready to 10x Your Content with ChatGPT?

Hey,

First and foremost, I want to extend a massive thanks for trusting me with your email address. I understand there are more marketers out there than stars in the sky, each one trying to bombard you with lukewarm emails. I’m here to tell you this isn’t one of those lists. Over the next few days, I’ll prove it to you.

You’re moments away from unlocking your guide, “How to Use ChatGPT to 10x Your Content Production”, but before that, let’s lay the groundwork.

Over the next few days, I’ll be dropping emails in your inbox like they’re hot. Here’s a tiny sneak peek at the awesomeness you’ll unearth:

• How to use AI’s storytelling prowess to double your engagement rates.
• The secret “Robo-Writer” formula for generating content that keeps your readers hooked.
• My out-of-the-box strategy to scale content production without burning out your creativity.
• The underrated trick to leveraging AI for SEO and driving organic traffic.

I can barely contain my excitement to share this goldmine with you. I guarantee it’s different from anything else you’ve come across.

Why is it different? Why should you listen to me?

Well, most tech gurus are busy preaching about AI and content without actually getting their hands dirty. They don’t dive into the trenches of daily content creation.

But I do.

This is where I might sound a bit “cocky,” but it’s essential for you to understand that I’ve got the battle scars to prove I know what I’m talking about.

I’ve worked across diverse fields from tech startups, content marketing to SaaS, and more.

I’ve seen the power of ChatGPT firsthand, using it to transform my own content strategy, and I now work with some of the most influential brands to revolutionize their content production.

Before we go full-steam ahead into all the exciting stuff, ensure you download your guide, “How to Use ChatGPT to 10x Your Content Production,” and start putting it to work right away.

[Link to the Guide]

I recommend setting aside some time now to go through it and start flexing that AI muscle in your content strategy.

I’m certain you’ll be blown away with the results.

Starting tomorrow, we’ll start diving deeper.

For now, I have one small request. Could you quickly hit “reply” and tell me what your #1 challenge is with content creation? I read every single response, and it helps me curate content that fits your needs like a glove.

Your answer can be a simple sentence or a novella.

Take a moment to do that now. (Bonus: Responding also gives a boost to email deliverability, so there’s a sneaky secret for you.)

Talk soon,

[Your Name] “The Content Commander”

P.S. If you’re ready to upgrade your content game to a whole new level, you can check out my Content Mastery Course here.

Tips to Modify the Prompt

Obviously, this prompte template has a very conversational and informal tone. You will certainly want to modify the prompt based based upon your voice and style.

Here are some tips to help you tailor the Lead Magnet Welcome Email template to your own style, voice, and business:

1. Inject Personality: You should infuse your personal voice and brand personality into the email. If your brand is more laid-back and humorous, you can include jokes or funny anecdotes. If the brand is more professional and formal, you can keep the tone more straightforward and business-like.
2. Customize the Language: The language and jargon should be relevant to the industry. For instance, a tech company might use more technical language or industry-specific terms, while a lifestyle brand might use more casual, everyday language.
3. Specific Examples: You should replace general phrases with specific examples that apply to your business and background. This could be detailing specific achievements, describing unique aspects of the lead magnet or sharing a relevant story or anecdote from your personal experience.
4. Personalize the Signature: The sign-off should reflect your personality and the overall brand style. If you generally use a nickname, you should include that. If the brand has a particular tagline or catchphrase, you can use it here.
5. Relevant Call to Actions (CTAs): The CTAs included in the email should align with your business goals. If you want to drive traffic to a new product, You can include a CTA for that. If you want to increase engagement on social media, you could ask the subscribers to follow your social channels.
6. Add Value Specific to Their Business: The template includes a value proposition. You should replace this with your own value proposition that’s unique to your business or product, explaining why it’s different and better than alternatives.
7. Subject Line: Lastly, the subject line should reflect the main value proposition of the email. It could be a teaser about the content, a question, or an intriguing statement, based on what best suits their audience’s preferences and their brand’s tone.

Remember, the key is to retain the structure and psychological triggers in the template, while tweaking the actual words and phrases to make it unique to your business and style.

Now it’s your turn.

Give it a try and let me know how it goes.

P.S. If you have any questions, or get stuck with any of the set up, comment or direct message me and I’m happy to help!

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