#007: The Irresistible Offer Prompt

Read Time: 8 min

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The Irresistible Offer: What Is It?

When done right, an irresistible offer is a game changer for any business.

In short, an irresistible offer is a powerful marketing strategy that captivates potential customers by luring them with a promise of overwhelming value.

It’s not just about the product or service you’re selling, but the entire package that comes with it.

This could include bonuses, guarantees, and a sense of urgency or scarcity.

The key is to make your offer so valuable that it’s hard for your customers to resist.

The first rule of an irresistible offer?

It should be worth at least ten times what you’re charging for it.

It it’s not worth $1000, don’t sell it for $100.

Value is key.

The Irresistible Offer Immediately Differentiates You From The Competition

Everyone can sell a product.

But can they deliver an experience?

Can they provide value that goes beyond the product itself?

Take the example of a babysitter. Most babysitters offer the same service.

But what if one offers to mentor your kids, cook healthy meals, clean up, and ensure no screen time?

That’s an irresistible offer.

Or consider an iPhone.

It’s a commodity.

You can buy it anywhere.

But what if you could buy an iPhone loaded with $750,000 worth of marketing courses, contacts of top influencers, and access to a million followers on social media?

(Where can I get this).

That’s an irresistible offer.

So, whether you’re a babysitter, a marketer, or an entrepreneur, remember this:

Your offer is not just your product or service.

It’s the value you bring to the table.

It’s the problem you solve.

It’s the experience you provide.

Again, the goal is to create an offer so good that it’s not just about the product anymore.

It’s about the immense value that comes with it.

It’s about making your offer a no-brainer.

And that’s the key to creating an irresistible offer.

It’s not about selling a product.

It’s about selling a solution.

It’s about selling an experience.

It’s about selling value.

An Example Irresistible Offer Structure

Now let’s see it in action.

Let’s consider a fitness program as an example. Here’s how an irresistible offer might look:

Product: A 12-week online fitness program that includes workout routines, meal plans, and mindfulness exercises. The program is designed to help you lose weight, build muscle, and improve your overall health and wellbeing.

Price: $199

Now, to make this offer irresistible, we would add significant value and make it unique:

1. Bonus 1: A free one-on-one consultation with a certified personal trainer (worth $500). This will help you customize the program to your specific needs and goals.
2. Bonus 2: Access to a private online community where you can connect with other members, share your progress, and get support and motivation (worth $600 per year).
3. Bonus 3: Weekly live Q&A sessions with fitness experts where you can get your questions answered and learn more about health and fitness (worth $1000).
4. Bonus 4: A detailed guide on how to maintain your fitness level after you complete the program (worth $50).
5. Guarantee: A 30-day money-back guarantee. If you’re not satisfied with the program for any reason, you can get a full refund.

So, for $199, you’re getting a fitness program plus bonuses worth over $2,150. Plus, there’s no risk because of the money-back guarantee. This makes the offer highly valuable and hard to resist.

Here are some other examples of irresistible offers from various industries.

These don’t have the “offer stack” of the previous example, but just shows what can be possible to take a commodity (like pizza or records) and make an offer so good that the consumer can’t resist.

1. Dominos Pizza: “You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free.” This offer was irresistible because it guaranteed value (a fresh, hot pizza) and fast delivery (30 minutes or less), and it removed risk (if they didn’t deliver on their promise, you got your pizza for free).
2. Columbia House: “Get 11 records or tapes for $1!” This offer was irresistible because the offer sounded insane!

1. Zappos: “Free shipping both ways.” This offer was irresistible because it removed the risk and inconvenience of buying shoes online. If the shoes didn’t fit or you didn’t like them, you could return them for free.
2. Groupon: “Get 50-90% off the best stuff your city has to offer.” This offer was irresistible because it provided a huge discount on local products and services. It was a great deal for people who wanted to try new things in their city.
3. Dollar Shave Club: “Shave time. Shave money. Get high-quality razors delivered to your door for just $1 a month.” Again, if you go to a store to buy just 1 razor, you could pay over $10. So to get their bundle of razors for $1/mth was a no brainer, and propelled the company to a valuation of over $1 billion!

When To Use It

Simply, you should use irresistible offers whenever you want to attract more customers to your business.

This could be when you’re launching a new product or service, trying to grow your customer base, or looking to increase your sales.

The key is to use them strategically.

You don’t want to give away too much value that it hurts your bottom line (especially if there is a cost to delivering the bonuses), but you also don’t want to hold back so much that your offer isn’t truly irresistible.

Remember, the goal is to create an offer that provides overwhelming value for your customers, but also makes sense for your business.

This is the art of creating irresistible offers.

Here’s a prompt to help you create the messaging for your irresistible offer using an offer stack, like the fitness example above:

The Prompt

Here’s an example prompt that you can copy and paste into ChatGPT.

I want you to act like an expert in direct response marketing. I want you to help me create an irresistible offer for [PRODUCT/SERVICE].

Here are the rules for creating an irresistible offer:

Value: The offer should provide an overwhelming amount of value for the price. It should be worth at least ten times what you’re charging for it. This makes the offer seem like a no-brainer to the customer.

Unique: The offer should be unique and not easily replicable. It should not be a commodity that can be bought anywhere else. This uniqueness can come from the product itself or from the way it’s packaged or delivered.

Understand Your Market: You have a deep understanding of [YOUR MARKET] and what they value. This allows you to create an offer that resonates with them and meets their needs or desires.

Package It Well: The way you package and present your offer can make a big difference. This includes the way you describe it, the way you bundle it with other products or services, and the way you deliver it.

Make It Irresistible: The goal is to make the offer so good that people can’t resist it. This often involves adding bonuses or extras that increase the perceived value of the offer.

Tell a Story: An offer is more compelling when it tells a story. This could be the story of how the product was created, how it has helped others, or how it can help the customer. A good story can make the offer more relatable and memorable.

Address Skepticism: Address potential objections or concerns upfront. This can increase trust and make people more likely to take up your offer.

Call to Action: Always include a clear call to action. Tell people exactly what they need to do to take up your offer. This removes any ambiguity and makes it easier for people to say yes.

Here’s an example of an irresistible offer:

“Product: A 12-week online fitness program that includes workout routines, meal plans, and mindfulness exercises. The program is designed to help you lose weight, build muscle, and improve your overall health and wellbeing.

Price: $199

Now, to make this offer irresistible, we would add significant value and make it unique:

Bonus 1: A free one-on-one consultation with a certified personal trainer (worth $500). This will help you customize the program to your specific needs and goals.

Bonus 2: Access to a private online community where you can connect with other members, share your progress, and get support and motivation (worth $600 per year).

Bonus 3: Weekly live Q&A sessions with fitness experts where you can get your questions answered and learn more about health and fitness (worth $1000).

Bonus 4: A detailed guide on how to maintain your fitness level after you complete the program (worth $50).

Guarantee: A 30-day money-back guarantee. If you’re not satisfied with the program for any reason, you can get a full refund.

So, for $199, you’re getting a fitness program plus bonuses worth over $2000. Plus, there’s no risk because of the money-back guarantee. This makes the offer highly valuable and hard to resist.”

Now, create an irresistible offer based on the following details about the product/service:

Product/Service: [ENTER THE NAME YOUR PRODUCT/SERVICE]

[DESCRIPTION OF PRODUCT/SERVICE]

[FEATURES AND BENEFITS]

[HOW DOES IT SOLVE A PROBLEM OR MEET A NEED What are its features and benefits? How does it solve a problem or meet a need for your customers?)

Price: [ENTER PRICE]

Bonuses: [WHAT BONUSES CAN YOU INCLUDE? These could be additional products, services, or resources that complement your main offer. They should be valuable but not cost you too much time or money to provide.]

Guarantee: [WHAT IS YOUR GUARANTEE? To remove risk for your customers, we should include a guarantee.This could be a money-back guarantee, a satisfaction guarantee, or any other type of assurance that your customers will get what they pay for]

Urgency/Scarcity: [IS THERE A EXPIRATION OR LIMITED TIME OFFER? To encourage immediate action, we can add an element of urgency or scarcity to your offer. This could be a limited time offer, a limited quantity offer, or a special bonus for the first few customers]/

Need Help With Irresistible Offer Ideas?

As you can see in the previous prompt, the prompt relies on your being able to input your own bonuses, guarantees, offers, etc…

But what if you need help coming up with ideas when creating your offer.

Just ask ChatGPT!

Here’s a simple prompt you can use to get ideas for your bonuses and guarantees:

As an expert in direct response marketing, can you give me ideas for bonuses and guarantees when creating an irresistible offer for my [PRODUCT/SERVICE?

Here’s an example output:

Not bad, right?

Final Thoughts

Just to reinforce the impact of using irresistible offers, here’s a Godfather offer I made for our company’s SaaS product that helped doubled the amount of new clients the first year of implementing this strategy.

None of our competitors were offering anywhere near the amount of value in their offer, which allowed us to dramatically increase the amount of new clients.

Here’s the actual offer I made on a webinar, which I reinforced in a follow up email to the attendees (along with one of the responses):

Now it’s your turn!

Start creating your irresistible offers and watch your sales grow.

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